MSA FORWARD Schedule at a Glance
All sessions and events will be held at the Huntington Convention Center of Cleveland unless otherwise noted.
| Thursday, April 23 | |||
| 12:00 pm – 6:00 pm | Registration & Membership Desks Open | ||
| 9:00 am – 4:00 pm | Full Day Learning Excursion Option 1: Cleveland Museum of Art & Cleveland Botanical Garden | Full Day Learning Excursion Option 2: Museum of Contemporary Art & Cleveland Botanical Garden | Full Day Learning Excursion Option 3: Pro Football Fall of Fame |
| 6:00 pm – 8:00 pm | Volunteer and First Timer Reception (Located at Hilton Cleveland Downtown) | ||
| Friday, April 24 | |||
| 7:00 am – 5:30 pm | Registration & Membership Desks Open | ||
| 8:00 am – 12:00 pm | MSA Retail Boot Camp | ||
| 8:00 am – 12:00 pm | Understanding Museum Trends and Visitor Experience: A Deep Dive into the Data, an IMPACTS Experience | ||
| 8:00 am – 11:30 am | Half Day Learning Excursion Option 1: Cleveland Museum of Art – Sponsored by MSA NEXT | Half Day Learning Excursion Option 2: A Christmas Story House & Western Reserve Fire Museum and Education Center | Half Day Learning Excursion Option 3: Inernational Women’s Air & Space Museum and Police Historical Society |
| 12:00 pm – 1:00 pm | Lunch on Own | ||
| 1:00 pm – 2:30 pm | MSA x Cleveland Welcome & Opening General Session | ||
| 2:30 pm – 7:00 pm | Vendor Move-In | ||
| 3:00 pm – 4:00 pm | Museum Store Discussion Group (by sales volume) – INSTUTION ONLY | ||
| 4:30 pm – 5:30 pm | Chapter Meetings | ||
| 5:45 pm – 7:00 pm | MSA NEXT Reception (Encouraged for Young Professionals) | ||
| Saturday, April 25 | |||
| 7:00 am – 5:30 pm | Registration & Membership Desks Open | ||
| 7:30 am – 8:00 am | Continental Breakfast & Expo Hall 101 | ||
| 8:00 am – 9:00 am | General Session Featuring Robert Spector | ||
| 8:00 am – 12:00 pm | Vendor Move-In | ||
| 9:00 am – 9:15 am | Networking Break | ||
| 9:15 am – 10:15 am | Breakout Sessions | ||
| 10:15 am – 10:30 am | Networking Break | ||
| 10:30 am – 11:30 am | Breakout Sessions | ||
| 11:30 am – 1:20 pm | Membership Meeting & Luncheon | ||
| 1:30 pm – 1:45 pm | Expo Hall Ribbon Cutting | ||
| 1:30 pm – 6:00 pm | Expo Hall Open | ||
| 3:00 pm – 4:00 pm | Happy Hour at the Buyer-Vendor Hub | ||
| 6:30 pm – 9:30 pm | MSA Networking Gala and Silent Auction (Located at Hilton Cleveland Downtown) | ||
| Sunday, April 26 | |||
| 7:00 am – 5:00 pm | Registration & Membership Desks Open | ||
| 7:30 am – 8:00 am | Continental Breakfast | ||
| 8:00 am – 9:00 am | General Session | ||
| 9:00 am – 4:30 pm | Expo Hall Open | ||
| 10:45 am – 11:15 am | Networking Break at the Buyer-Vendor Hub | ||
| 12:00 pm – 1:00 pm | Lunch in Expo Hall | ||
| 1:00 pm – 1:30 pm | Buyers Choice Award Announcements | ||
| 3:30 pm – 4:30 pm | Happy Hour at the Buyer-Vendor Hub | ||
| 4:30 pm – 8:00 pm | Vendor Move-Out | ||
| 4:40 pm – 5:30 pm | Lightning Breakouts | ||
| 5:30 pm – 7:00 pm | Chapter Officer Think Tank (Open to Chapter Officers Only) | ||
| Monday, April 27 | |||
| 7:30 am – 12:00 pm | Registration & Membership Desks Open | ||
| 7:30 am – 8:00 am | Continental Breakfast | ||
| 8:00 am – 9:00 am | Museum Store Discussion Groups (by institution type) – OPEN TO ALL | ||
| 8:00 am – 12:00 pm | Vendor Move-Out | ||
| 9:15 am – 10:15 am | Breakout Sessions | ||
| 10:15 am – 10:30 am | Networking Break | ||
| 10:30 am – 11:30 am | Breakout Sessions | ||
| 11:30 am – 12:45 pm | Closing Luncheon and Awards Ceremony | ||
| 1:30 pm – 5:00 pm | Half Day Learning Excursion Option 1: Rock & Roll Hall of Fame | Half Day Learning Excursion Option 2: FirstEnergy Stadium (Home of the Cleveland Browns) | Half Day Learning Excursion Option 3: Cleveland History Center & Crawford Auto-Aviation |
