Archive for category: Communications

October 23, 2017

Name: Donald Burns

Job Title: Director of Sales, Discoveries and Museum Reproductions

Business Name: Discoveries Egyptian Imports and Museum Reproductions

Location: Longmont, Colorado

Where did you grow up?

I grew up in Philadelphia, Pennsylvania and moved to San Diego, California about 12 years ago. I now reside in Napa.

What does your company do? How long has your company been in existence?

I consider myself to be so incredibly lucky to work for two different companies that have each been in existence for approximately thirty years. Discoveries Egyptian Imports is a company that imports high quality products from Egypt: glassware, figurines, children’s educational products and much, much more. All of the products and their packaging are authentic and made in Cairo or Luxor. Museum Reproductions is a jewelry company that reproduces jewelry under license from museum collections throughout the world.

What is your role within your company? Have you changed positions within the company? Worked for another company?

I have done sales and product development for Discoveries for almost 15 years. I started out as a sales representative but then both my role and the company morphed into what it has become today. I went to Egypt and was able to learn more about the products we were developing. At the same time, I visited more museums and learned what products, especially custom ones, that buyers were searching for and so my role and the company evolved tremendously.

As many buyers know, Museum Reproductions was originally founded by Lars Messler who recently passed away. Lars and the owner of Discoveries, Steve Collins, were great friends for many years and when Lars passed it seemed like a great partnership for Steve to assume the role of leadership at Museum Reproductions. Working with Jessica Audet, she and I can now continue to expand the role of Museum Reproductions by collaborating, not just with American museums, but with collections around the world. It’s so awesome that I get to work with such talented people in all these different museums and their incredible collections. I love what I do!

Describe the life journey that brought you to this career (i.e. tell our readers about your interesting life so far…) what drove you to this?

I’m so thankful to my parents for how they raised me! As an only child, they were determined to expose me to all of the cultural institutions in and around the Philadelphia area. It instilled in me a life-long wish to be close to the art, the history, and culture of all of these great places. Additionally, I have to thank Steve Collins, the owner of Discoveries. He is one of the kindest people I know and he really values taking care of his customers. We work very well together and a lot of our clients feel like family.

Tell us about the first sale you ever made to a museum or non-profit institution… what was it? Who did you sell it to?

I started out in picture framing and the very first customer I had was Judy Luther at the National Gallery of Art in Washington, D.C. Judy taught me so much about museums and how to work with a collection. She knew museum retail was special and different from regular retail and how to translate an artifact or a painting into a great product.

Did you feel like a partner in that process? Are you still?

The framing industry has changed so much but, yes, I still do framing with NGA. Translating art into merchandise is our main goal with Museum Reproductions. Lately, we have been working with the Barnes to produce a Renoir bangle and have finished a beautiful line of Cherry Blossom jewelry with the Huntington Library and Gardens — just to name a few projects. Last year, Discoveries won the MSA Education Product of the Year for our Hieroglyphic Stencil rulers. We are also working with The Royal British Columbia museum on their latest Egyptian exhibit to fulfill their request for custom products.

What is unique about your product or production technique or design or other aspect? What would the MSA Membership really want to know about you (this is your time to boast and brag so please, wax lyrical)?

I think with both companies, there is real effort to give our museum buyers quality merchandise. e.g. with Museum Reproductions, the jewelry is made with lead-free metals, natural stones, no stones are dyed and everything ships with a detailed provenance card with as much information about the piece as possible.

There is a lot of turmoil currently in the retail world. Can you tell us one exciting trend that you’ve noticed? Are you taking advantage of it?

The use of the internet and social media are streamlining and expanding a lot of our business. We find the bulk of our orders now are made on are website and buyers use our digital catalogues much more frequently.

There is a lot of turmoil currently in the retail world. Can you tell us one thing that keeps you up at night? What steps will you take in light of that?

Amazon is always a concern in the retail world. However, we feel the personal service, our attention to quality and detail and the ability to customize products to a museum’s collection is something extremely important for us to continue to offer.

What are some concrete goals for your next three years working with members of the Museum Store Association? How do you see MSA helping you achieve that?

I believe Shoptalk has always been an awesome tool and it helps us understand what buyers are looking for. In addition, MSA seems to be forging in a great new direction to develop more opportunities for its members including their vendor members. I would like to learn more about Product Pitch which is beginning on Fridays — and Museum Store Sunday is a fantastic way to highlight our industry. Overall, the MSA Board and staff are more open to new ideas and changes that will position our association for the future.

Have you ever attended an MSA Chapter meeting? Tell us about that experience.
I have attended two so far and, unfortunately, some personal things have prevented me from attending some recently. My goal for next year is to attend all of them.

What is the best vacation you’ve ever had?

The best vacation was Italy about three years ago.…we went to Florence, Venice and Pisa. It was a trip where everything went perfectly-hotels were great and the food was awesome..! I love to travel and really like to plan a trip ahead of time: to research unique hotels and restaurants and search the map for places that look interesting and then book it all! Venice was especially cool-we did a lot of the typical touristy things but there were definite highlights like the Guggenheim Museum and this remarkable dinner we had by the Rialto Bridge under a sky full of stars. We also went to Murano and in one glass gallery which was particularly beautiful, the owner was so welcoming. He told us all about his family, the history of his studio and their glass blowing. It was really memorable!

Do you have a hobby? Collection? Unusual talent?

I love photography and have been collecting Russell Wright dinnerware for years. It was designed in the 30’s and 40’s. I have a very unusual talent but it’s a secret!

It’s been so much fun doing this interview…Again, I love what I do and I’m so grateful to work with such great people around the industry. Thank you for the opportunity to tell you about myself.

Donald Burns has been a member of MSA for many years, and in 2016 he became MSA’s very first Sales Representative Member. Discoveries Egyptian Imports was the winner of the 2017 MSA Buyer’s Choice Award for Education and Games for their Wooden Stencil Ruler.

October 2, 2017

By Blue Anderson

Jargon is the fancy word for mumbo jumbo.

We all can get a wide variety of emails and web links that talk about the latest trends, or how to motivate your staff, or the MSA Blog you are reading right now.  Museum Hack is a professional museum consulting company www.museumhack.com that sends out weekly tricks of the museum trade, and the most recent one is “Keeping it simple:  Why jargon is holding your museum back.”  At the Pittsburgh MSA Conference, I had presented a session on “retail speak” that could hinder the communication and performance of staff, management, and museum board members that ties in with Museum Hack’s message.  Sometimes we assume people know what we are talking about, but they could have a completely different meaning to the non-retailer, or worse, no meaning at all.

In February, I overheard my store manager talking to another staff member after our buying trip to a regional gift show, and she said “now I really get what Blue means by Permanent show rooms.” I’ve been working with her for years, and she could only “kind of guess” what I meant by permanent and temporary showrooms?  I assumed she knew the jargon.

And I’m big on creating reports, but I am always surprised when someone with a business background has to ask “What’s TY LY?” – This year, last year – that’s what I’ve used for years, even before museum work.  Now, if I’m always surprised, could it be I’m speaking in retail jargon?

Jargon isn’t bad, not at all.  It can help us communicate quickly, especially if we are in the same business.  I interviewed a gal who had an impressive resume, she was the “grocery guru” and said she knew everything about the grocery business. I asked her how they selected what items go on their end caps, and she said “what’s an end cap?” I would expect that someone who knew everything about the grocery business would know what an end cap is – you know, the place you put the stuff you want to push for whatever reason.  And even though I don’t have end caps in my store, she didn’t get the job.

On the flip side, when we were interviewing for our Controller, we had a long-term Board member sitting on the panel, and she insisted that the new Controller be fluent in the “5 Column Accounting Method.”  When all of our stellar candidates failed to know what that was, we did some research and discovered that the “5 Column Accounting Method” was something our board member developed in-house about 30 years ago.  No one outside our museum knew what that reference meant.

If you take the time to translate your jargon to your staff, boss, or board member in a way they will understand your message, you stand a much improved chance of actually being heard.  Correctly.

Top Tips for Busting Museum Jargon – Courtesy of Museum Hack

• If there’s a simpler word with the same meaning, use it.
• Avoid acronyms and slang, unless it’s essential to the story.
• A house style writing guide can make sure everyone’s writing is consistent and accurate.
• Get a non-expert to read things over.
• Fewer words is often better.
• If you can’t avoid using an obscure word, make sure you define it first.
• Don’t be afraid to ask for clarification. This will encourage others to do the same.
• Show your colleagues this article!

Keeping Up with new Trends in Retail Jargon

50 Terms Every Modern Retailer Should Know

Drop me a line to share your most hilarious, horrific, or finest breakthrough in translating what you mean to say into something others want to hear.

Blue Anderson is the Manager of Visitor Services at the Columbia River Maritime Museum in Astoria, Oregon, and the Secretary of the Museum Store Association Board of Directors 2016 – 2018.