January 11, 2016, Pick any industry and you’ll find that marketing is often at the foundation of its success. If you think about all the marketing you’re exposed to in your everyday life it’s almost overwhelming. Marketing can be subtle or it can in your face. Some marketing is stealth and sneaks in the back […]
In cities all across the country, quality employees are becoming harder to find. So, if you’re having a difficult time retaining your best employees, a good strategy may be to just make them work a little harder. The retail work environment, particularly in museum and institutional stores, can be laid-back even with a steady stream of […]
December 28, 2015 It’s hard to believe that 2015 is quickly sliding into our rear-view mirrors. In many ways, it was yet another year of retail as usual. I’m sure for many museum stores the end of the year looks much like the beginning of the year. Some stores within museums and institutions can be […]
December 21, 2015 I find myself again immersed in all the holiday excitement, shopping and traffic. Even with the prospect of crowds of shoppers, lines at the airport, and fatigued UPS and FedEx drivers everywhere I turn, it’s still an exciting time of year for me. In spite of the chaos, it’s also a good […]
December 14, 2015 Depending on what market you’re in, you may be finding that good employees are in short supply. As the economy heats up, the demand for retail-level employees is starting to create problems throughout all industries. To maintain your roster of employees, especially throughout the holiday season, you may have to get creative […]
December 7, 2015 As an avid museum- goer, I have to be on dozens of museum mailing lists. So where’s my e-mail? With Thanksgiving a fading memory, we are now squarely into the holiday shopping season. And, it’s no secret that online sales are challenging brick and mortar stores for retail supremacy. A survey conducted […]
November 30, 2015 Your store isn’t just about what you sell – it’s about how you make your customers feel. People want to spend time in places they enjoy, and customers of specialty retailers have higher expectations around what that experience should be. The way you deliver that experience is through exceptional customer service. Here […]
November 23, 2015 I have to admit that shopping at Sam’s Club is not exactly a glimpse into the future of retail. 500,000 square feet of concrete floors and metal shelves doesn’t sing out cutting-edge. But recently, they added a machine that’s provides a look at a possible future. The machine is about half the […]
November 16, 2015 Recently, I was driving down the highway and on one of those large signs that report traffic conditions, there was a message asking motorists to keep an eye out for a white SUV and it gave the license number. At the top of the message was it read “Blue alert.” I’ve heard […]
November 9, 2015 Going to work every day, it’s easy to forget exactly where you work. After all, it’s just your job, and a job’s a job. But every now and then, you have to take a look around and be amazed at the wonderful place where you work. You work in a museum! How […]
