Author Archive for: MSA HQ

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Entries by MSA HQ

Wanting What You Get: Merchandise for Challenging Exhibits

October 23, 2016 /1 Comment/in All, Merchandise Planning, Strategic Management /by MSA HQ

October 24, 2016 By Blue Anderson An operations manager once asked me if I always got what I wanted. The perception was that the “front end” always got what we wanted in regards to exhibits, special events and floor space. She didn’t sound angry or confrontational, but rather matter-of-fact. I paused before I answered, thinking […]

Why Books Belong in Museum Stores

October 17, 2016 /3 Comments/in All, Merchandise Planning /by MSA HQ

October 17, 2016 By Stuart Hata Why do books belong in Museum Stores? In an environment where every single sliver of profit margin and sales is vitally important to our businesses and museums, should books be given their fair space and representation in our stores? The answer is a resounding “yes!” First, full disclosure – […]