July 18, 2016 In a recent interview for a possible article for the Museum Store Magazine, I was asked about the importance of providing an excellent customer experience during the holiday season. Yawn. Was I about to write another blur of words regurgitated by almost every retail store about how they give “outstanding customer service” […]
July 11, 2016 In these days of a million competing offers from stores and the web, it is vital to create some “buzz” around your business – and one enticing and direct way to do that is by crafting events that (1) target your customer, (2) dovetail with your institution’s vision, (3) “raise the profile” […]
June 27, 2016 My staff regularly discusses the mission of our museum store, and the way our products create a lifelong link to the visitor’s experience in our museums, and their memories of that day. We find, sometimes to our own wonder, that many of those experiences hold deep meaning and significance decades after a […]
June 20, 2016 While we all have (or should have) a retail mission statement that emulates the mission of our institution, have you ever thought about a customer service philosophy? One of the most important aspects of a retail operation is its customer service and its philosophy about that customer service. What exactly do I […]
